Since 1975
Our Story
The origin
Destilería Veroes was born in 2005 from a concrete opportunity: the international recognition Venezuelan rum had been earning opened the door to exporting to Europe. From day one the house was built for a demanding consumer and for markets that ask for traceability and consistency.
We make rums that meet the highest quality standards and we carry the Controlled Designation of Origin that distinguishes the world's finest rums.
A legacy of master blending
Don Enrique Méndez, with more than 55 years of experience in the rum industry, began a legacy of mastery handed down through generations. With his deep knowledge he formulated the first Ron Veroes, a milestone in the distillery's history.
In 2009 he passed the craft to his son Carlos Méndez, who grew up surrounded by the aroma of sugar cane and the art of rum making. An internationally recognised master blender, Carlos created the formulation behind Veroes Ron Añejo and, later, Veroes Solera Premium.
Destilería San Javier
Founded in 1975 in Yaracuy state, San Javier has produced high-quality alcohols since its beginnings. Through its history it has evolved and grown while keeping its commitment to tradition and quality, and it has been an important engine for the development of nearby communities.
With our own distillery we produce our own raw material — 96-degree anhydrous alcohol — something very few Venezuelan rum houses can do.
The travelling rum
We call it the travelling rum because its components cross several states of the country before reaching the bottle.
- 1
Portuguesa
Molasses
Cane from the Venezuelan plains provides the molasses that starts the whole process.
The plains
- 2
Yaracuy
Distillation and ageing
At San Javier the rum is distilled and ageing begins. The inland cellars imprint the dry essences.
Distillery and first cellar
- 3
Carúpano, Sucre
Coastal ageing
Facing the sea, the barrel breathes salinity. This is where the rum's second essence comes from.
Second cellar
- 4
Valencia, Maturín y Yaracuy
Bottling
Bottling is split across three plants, closing a journey that crosses Venezuela from side to side.
Bottling plants
Mission
To make rums that meet the highest quality standards and proudly carry the Controlled Designation of Origin. With our own distillery we produce our own raw material — 96-degree anhydrous alcohol — something very few Venezuelan rum houses can do, and that lets us answer for the rum from cane to bottle.
Vision
To keep growing without letting go of the tradition and the quality that brought us here: to be a Venezuelan rum house of reference beyond our borders, and a driver of development for our region.
The D.O.C. seal
The D.O.C. Rum of Venezuela seal guarantees that the rum was produced in Venezuela under rigorous standards, with local ingredients and matured in oak barrels. It is a recognition of the tradition and quality of Venezuelan rum. In our portfolio it is carried by Veroes Solera Premium and Veroes Ron Añejo.